Trip Charges: Pricing the Service Call Without Scaring Off Customers
5 min read · Revenue The short answer A trip or diagnostic charge should cover your real cost of sending a truck and tech to a job, fuel, drive time, and a share of overhead, not just feel like a round number picked to match competitors. Priced too low, it quietly subsidizes every service call. Priced with a clear explanation of what it includes, most customers accept it without pushback, especially when it is credited toward the repair if they move forward with the work. Key takeaways A trip charge should be based on your real cost, not just what competitors charge. Underpricing the trip charge quietly subsidizes every service call you run. Crediting the charge toward completed repairs softens the objection for most customers. Clear communication about what the charge covers reduces pushback more than the price itself. Why underpricing hurts more than it seems A trip charge set too low to be competitive does not actually save you customers, it just means every service call...