Customer Financing Plans: What They Really Do to Your Cash Flow
5 min read · Cash Flow The short answer Customer financing lets a homeowner pay for a system over time while you, in most programs, still get paid close to the full amount upfront from the financing company, minus a dealer fee. Done through a reputable third-party lender, it can actually help your cash flow by converting a big-ticket sale into fast cash instead of a slow-paying customer. The details, how fast you are funded and what the dealer fee costs, are what separate a good program from one that quietly eats your margin. Key takeaways Most third-party financing programs pay the contractor upfront, not over time. The dealer fee is the real cost to you and varies significantly between providers. Financing can convert a big-ticket, slow-decision sale into a fast close and fast payment. Read the funding timeline carefully. Not all programs pay out equally fast. The common misunderstanding Some contractors assume offering financing means waiting on payments the same way a p...